It’s easier to drive revenue through up-selling or cross-servicing existing customers compared with going out and finding new customers. Here is how advisory firms are selling to plan sponsors and also successfully cross-servicing retirement benefits participants.

Showing a sample you've created specific to a corporate client (an example: a sample like this ) will help to engage prospective corporate clients’ owners and HR Executives. They love how your firm is reminding employees about total rewards.

To start: create a custom Stencil that shows the total rewards for the company's employees.

For participant education and enrollment meetings, supply samples which you've created or use samples we've provided to you (search for the word "sample" in your household index search field). These will help employees understand which retirement investment options they might consider based on how it fits into the rest of their financial picture. Depending on income level, they’ll either get your firm’s help in creating their own personal Asset-Map, or you can provide them your link to complete our Discovery Interview online fact-finder. They will create their own Asset-Map. (Help Resource).

If you do not have the inbound link available, and your organization has authorized its use, consider upgrading your subscription.

Explore upgrading your subscription now.

It takes 2 minutes each to create/save/print an Asset-Map like this which is usually only used for higher earning participants.

To start: Apply a stencil (like the one you've created above) to the participant's Asset-Map. Update the retirement values and other values with what you know. Then print it for the participant to initiate a Know-Your-Client conversation to find other opportunities.

Process: Email your Discovery Interview link to them. Participants who fill it out can schedule a web-meeting with you or one of your associates if they’d like advice on their individual financial life.

More about Discovery here.

Tags: retirement, sales, service, financial mind mapping, options, business

11/2021