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Understanding Target-Maps™: Simplified Goal Planning

Target-Maps overview. Get started with simplified goal planning.

Written by Michael Schwabe
Updated this week

What is a Target-Map?

Target-Maps are an effective tool for facilitating simplified financial goal planning conversations. At their core, they provide a clear comparison between two primary variables to facilitate an easy-to-discuss funding conversation:

  • Capital Requirements (Desires): The dollar amount needed to achieve a specific goal.

  • Capital Available (Funding): The financial resources available to meet that need.

Target-Maps present a client-friendly, easy-to-read funding bar that visually displays the goal's funding status (percentage funded), making complex planning scenarios accessible to clients.

  • Emphasis on Simplicity: Target-Maps avoid overly technical "math" in front of the client. The focus is always on the "bottom line first"; What it means.

  • Interactive Client Engagement: It is OK not to pre-build the entire plan behind closed doors. Instead, update values and adjust goals (like travel budgets or retirement ages) live with the client to secure their buy-in.

  • Conservative Planning Philosophy: We lean toward conservative assumptions—such as projecting life expectancy to age 100, assuming a lower rate of return, and accounting heavily for taxes—to help assess if a plan works even in worst-case scenarios. These can all be adjusted by the advisor on the fly.

  • The Workflow: We suggest following a workflow: start with a Signal/Fire Drill to identify a need, define the expenses (What you want), allocate the resources (What you have), review the deficit (What it means), and clone the Target-Map to present scenarios.


Data Integration & Funding Sources

The logic of a Target-Map relies on integration with the client's broader financial picture:

  • Asset-Map Integration: Funding primarily flows from the client's existing Asset-Map. The more complete the Asset-Map, the more resources the system can automatically consider to fund the goal. The exception to this is negative cash flows like expenses on an Asset-Map. They do not flow to a Target-Map.

  • Manual Adjustments: Advisors can manually create additional funding resources or specific funding desires directly within a Target-Map to account for unique scenarios not captured in the base Asset-Map.


Available Target-Map Templates

Target-Maps allow financial planners to generate conversations very quickly because the conversation topics are built-in. There are five default templates available that can be run with just a few clicks:

In addition to the defaults, advisors can utilize a Custom template. This acts as a "blank slate," allowing the advisor to build a bespoke funding goal from scratch to address unique client specific needs outside of the standard five categories.


Configuration & Preferences

Target-Maps rely heavily on preset values found in Target-Map Preferences. These defaults serve as the essential variables and mathematical foundation for running any template.

To ensure accuracy and efficiency, advisors should manage these settings in two ways:

  • Global Preferences: Financial professionals should update the global Target-Map Preferences to reflect their average client's needs. This ensures that every new Target-Map starts with a solid baseline.

  • Per-Case Adjustments: Defaults and specific variables can be adjusted on an individual basis by editing a specific Target-Map report after it has been generated.


Target-Map Support Resource Links

Learning/Training Opportunities

Support Resource

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Join our no-cost weekly group training.

Webinar playlist

Target-Map Support Articles

Resource Link

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The basics about running Target-Maps and planning scenarios.

Set your default parameters to your average client.

Break down funding into yearly values.

Create a conversation representing current funding for your client's retirement lifestyle goals.

How well funded is your client today to handle this disruptive event?

Can your client live off of part of their income?

How well funded are you today to send your dependent to college?

Does it make sense to self-fund a long term care event in the later years?

  • Downsize home

  • Wide Age Gap in Retirement

  • Layer Long Term Care event in Retirement

  • Pension lump sum vs annuitized payout

  • Multiple education expenses

  • Offset education expenses with loans and scholarships

  • Saving for a big purchase

  • Tiered expenses over time

  • Tiered incomes over time

My Target-Map looks odd! What's wrong? This resource gives pointers of what to look for.

3/2026

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