What is a Target-Map?
Target-Maps are an effective tool for facilitating simplified financial goal planning conversations. At their core, they provide a clear comparison between two primary variables to facilitate an easy-to-discuss funding conversation:
Capital Requirements (Desires): The dollar amount needed to achieve a specific goal.
Capital Available (Funding): The financial resources available to meet that need.
Target-Maps present a client-friendly, easy-to-read funding bar that visually displays the goal's funding status (percentage funded), making complex planning scenarios accessible to clients.
Emphasis on Simplicity: Target-Maps avoid overly technical "math" in front of the client. The focus is always on the "bottom line first"; What it means.
Interactive Client Engagement: It is OK not to pre-build the entire plan behind closed doors. Instead, update values and adjust goals (like travel budgets or retirement ages) live with the client to secure their buy-in.
Conservative Planning Philosophy: We lean toward conservative assumptions—such as projecting life expectancy to age 100, assuming a lower rate of return, and accounting heavily for taxes—to help assess if a plan works even in worst-case scenarios. These can all be adjusted by the advisor on the fly.
The Workflow: We suggest following a workflow: start with a Signal/Fire Drill to identify a need, define the expenses (What you want), allocate the resources (What you have), review the deficit (What it means), and clone the Target-Map to present scenarios.
Data Integration & Funding Sources
The logic of a Target-Map relies on integration with the client's broader financial picture:
Asset-Map Integration: Funding primarily flows from the client's existing Asset-Map. The more complete the Asset-Map, the more resources the system can automatically consider to fund the goal. The exception to this is negative cash flows like expenses on an Asset-Map. They do not flow to a Target-Map.
Manual Adjustments: Advisors can manually create additional funding resources or specific funding desires directly within a Target-Map to account for unique scenarios not captured in the base Asset-Map.
Available Target-Map Templates
Target-Maps allow financial planners to generate conversations very quickly because the conversation topics are built-in. There are five default templates available that can be run with just a few clicks:
In addition to the defaults, advisors can utilize a Custom template. This acts as a "blank slate," allowing the advisor to build a bespoke funding goal from scratch to address unique client specific needs outside of the standard five categories.
Configuration & Preferences
Target-Maps rely heavily on preset values found in Target-Map Preferences. These defaults serve as the essential variables and mathematical foundation for running any template.
To ensure accuracy and efficiency, advisors should manage these settings in two ways:
Global Preferences: Financial professionals should update the global Target-Map Preferences to reflect their average client's needs. This ensures that every new Target-Map starts with a solid baseline.
Per-Case Adjustments: Defaults and specific variables can be adjusted on an individual basis by editing a specific Target-Map report after it has been generated.
Target-Map Support Resource Links
Learning/Training Opportunities
Support Resource | Description |
Join our no-cost weekly group training. | |
Webinar playlist |
Target-Map Support Articles
Resource Link | Description |
The basics about running Target-Maps and planning scenarios. | |
Set your default parameters to your average client. | |
Break down funding into yearly values. | |
Create a conversation representing current funding for your client's retirement lifestyle goals. | |
How well funded is your client today to handle this disruptive event? | |
Can your client live off of part of their income? | |
How well funded are you today to send your dependent to college? | |
Does it make sense to self-fund a long term care event in the later years? | |
| |
My Target-Map looks odd! What's wrong? This resource gives pointers of what to look for. |
3/2026



