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How to Introduce Asset-Map in a Meeting

Our CEO, Adam, shares how he introduces it to a client or prospect for the first time.

Michael Schwabe avatar
Written by Michael Schwabe
Updated yesterday

Our CEO, Adam, shares how to introduce the Asset-Map process to a client or prospect for the first time.
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Remove the intimidation factor of an Asset-Map and give your clients confidence that you'll be able to show them if they are on track for major goals. Get them engaged right from the start. Enjoy...and send us your comments and thoughts!

Tips found in this video

  • Show empathy and concern
    "People are overwhelmed with complexities of life."
    "We need to communicate better with you."

  • Introduce the Asset-Map process

  • Set expectation of an annual review using Asset-Map

  • Show them a sample of a similar client

  • Make the sample real for them

  • Asset-Map is your financial inventory on one page

  • You get to take an Asset-Map home with you

  • Show them and discuss their Asset-Map, which you've taken the liberty of creating (using a stencil)

  • Everyone gets a color printed copy with a pen (when it's an office visit)

  • Send Discovery Interview to complete prior to your meeting

Resources

  • Download a sample from the ones we have supplied to you.

    • Type the word "Sample" in the household search field, wait a moment for our samples to appear.

    • Click on the desired sample. Create a PDF from the household's Reports page.

    • Creating a plan for a sample client is easy! (we call a plan a Target-Map). Open the sample household and click the Target-Map page. Click the New Target-Map button. Select a desired planning discussion and a member to run it on.

Tag: financial mind mapping, prospect, prospecting, best practice, introduction, present, introduce, meeting, client

12/2025

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